Online gambling in Japan is extremely popular. The Japanese market is still one of the fastest growing markets in the world, and the number of new online casinos continues to grow at a phenomenal rate. A quick look at the list of new online casinos on this site will show how many sites cater to Japanese players. However, as the old saying goes, "not all that glitters is gold". Many casinos that have entered the market close down in a very short period of time. There are several reasons why a new casino may close its doors almost as quickly as it opens them, one of which is the lack of new players. 

Popularity is not a problem
Before the advent of the online casino phenomenon, Japanese players had very limited betting options. Due to Japan's strict gambling laws, there were no land-based casinos in Japan, and players were only allowed to bet on horse racing and motorsports. Japan's gambling laws have recently changed, meaning that Japanese casinos will finally be able to open their doors in their native land, but most players will live too far away from land-based casinos to make land-based gambling a viable option. Thus, the popularity of online gambling in Japan is unlikely to decrease anytime soon. So, why are new online casinos struggling to find new players?

Tough competition
Competition between online gambling platforms is fierce, but in order to attract new players, a new site must be willing to stick its neck out. We've seen sites offering extremely generous bonus packages and rewards programmes, amazing odds and great payout rates, all of which are attractive incentives for Japanese players. But such incentives are expensive, and if the new site can't retain enough new players in a short period of time, they won't recoup their costs. Players know that they can sign up for any number of new sites to take advantage of a no deposit bonus or more free spins. Many players like to play on more than one site, so they can take a closer look at the odds. And many players quickly get bored with the gaming platform and just want to move on, which is why their choice most often falls on the Nye Casinoer portal.

Poor management
However, in some cases a new site is forced to close due to poor management. Online gambling is known to be an extremely lucrative market, but money does not come easily. It takes determination, knowledge and a lot of hard work to make a gambling venture work. However, many new casinos are opened by entrepreneurs who have little understanding of how the industry actually works. These people tend to view an online gambling site as an easy way to make a quick buck. Of course, they don't realise that players are quick to notice a site that is not yet that good. An online gambler can tell the difference between a good platform and a bad one, and they won't stick around long if something smells suspicious.

Loyalty
We mentioned the fact that players like to jump from one casino to another, which makes it difficult to keep players on new sites, but the counter to this is loyalty. Once a player finds a site that they enjoy visiting; one that keeps things fun with regular bonuses, new games and fun competitions, said player is likely to remain a loyal customer. Why would they sign up with a new casino when the old one already treats them like royalty?

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